Clicks in. Leads out. Reports that sell.
Build the thingthey wantto fill out.
Create high-converting lead magnets that diagnose, estimate, audit, score, and sell so prospects raise their hand.
$750+ startsbudget builds
$5k+ systemsAI reports and PDFs
Step 1
Click
Click
Step 2
Inputs
Inputs
Step 3
Processing
Processing
Step 4
Delivery
Delivery
Inputs
Smart questions.
Smart questions.
Lead capture
Get the report.
Get the report.
Conversion-firstBuilt to turn curiosity into qualified leads.
72+ click-startsProven hooks across industries and tools.
Yours, not a templateCustom-built for your brand, voice, and offer.
Launch fastMost live in 3-5 business days.
Why it works
A better first yes than “contact us.”
People will trade their email for something useful: a price range, savings estimate, score, audit, plan, or report. Swell Pitch packages that exchange into a small product your sales team can actually use.
Specific output
The visitor gets a tangible result instead of a vague promise to follow up.
Cleaner qualification
Inputs reveal budget, urgency, fit, blockers, and the right offer path.
Sales-ready context
Each submission can create a lead brief, PDF, CRM note, email, and next-step CTA.
Budget builds
Start small, or build the full mousetrap.
Simple lead gates and calculators can launch quickly. The fully designed AI/API lead magnet systems in the gallery are larger custom builds with strategy, branded UI, dynamic logic, report design, email delivery, and sales handoff.
PDF Lead Gate
A polished checklist, guide, or report gate with delivery automation.
Quiz / Assessment
A scored result that segments the buyer and starts the sales path.
Calculator
A clear estimate, savings, or readiness model with assumptions.
Configurator
Multi-step package, quote, scope, or estimate builder for complex offers.
AI/API Diagnostic
Live data calls, AI analysis, scoring, and a report experience.
Full Lead Magnet System
The fully branded mousetrap: strategy, UI, logic, outputs, PDF, email, and handoff.
Then $79 /month+ to host, watch, and improve it.
- Hosting or embed maintenance
- Form submission storage
- Email and CRM/webhook checks
- Basic analytics and uptime checks
- Monthly light optimization pass
- AI/API usage budget tracked separately
Swell Pitch analyzer
Build our own lead magnet first.
The flagship Swell Pitch tool starts with a website, scans the current funnel, estimates what a useful lead magnet could cost to run, and recommends the most valuable mousetrap to build.
Start building your lead magnet
This is the front-end scaffold for the real Firecrawl, AI, API-cost, and report engine.
Funnel Finder
Enter a website and lead budget to preview the Swell Pitch analysis path.
- ScanFind current CTAs, forms, gated content, page speed, funnel gaps, and obvious trust blockers.
- InventGenerate lead magnet concepts using the site, category, offer, audience, and API possibilities.
- BudgetEstimate build range plus AI/API usage based on expected monthly leads.
Industry pages
Browse by the business you sell to.
We are turning the catalog into crawlable industry pages, then keeping the homepage tighter with a small shuffled set and a show-more path.
14 ideas Home Services 3 ideas Legal & Compliance 7 ideas Real Estate & Property 4 ideas Marketing & Growth 9 ideas Technology & AI 11 ideas Financial & Professional 10 ideas Retail, Ecommerce & Consumer 5 ideas Hospitality, Events & Travel 5 ideas Education & Nonprofit 5 ideas Industrial, Manufacturing & Logistics
Dream catalog
A tighter idea browser.
Start with a curated set, filter by industry, then show more when you want to go deeper. Each concept opens into the branded customer journey screenshots.
Payment Processing
Savings Finder
Find hidden fees and estimate monthly savings from merchant statements.
ROI Calculator -> Estimated savings report
Open generated case study Read SEO case page Industrial Dust Control
Dust Risk Scanner
Score cleanup, downtime, and compliance risk before a facility consult.
Risk Assessment -> Risk summary + sales brief
Open generated case study Read SEO case page Business Law
Legal Readiness Check
Help founders spot contract, IP, HR, and compliance questions before counsel.
Assessment Quiz -> Readiness score report
Open generated case study Read SEO case page Marketing Agencies
Website Growth Audit
Scan website quality, tech stack, speed, SEO, and conversion gaps.
AI/API Diagnostic -> Growth audit PDF
Open generated case study Read SEO case page Roofing Contractors
Instant Roof Estimate
Capture project details and produce a first-pass roof replacement range.
Configurator -> Estimate request packet
Open generated case study Read SEO case page HVAC Companies
Comfort Savings Calculator
Estimate energy savings and identify replacement-ready homeowners.
ROI Calculator -> Savings estimate
Open generated case study Read SEO case page Solar Installers
Solar Payback Tool
Estimate monthly bill offset, payback range, and financing fit.
ROI Calculator -> Payback report
Open generated case study Read SEO case page Recruiting Firms
Bad-Hire Cost Calculator
Show the financial impact of vacant roles and slow hiring.
ROI Calculator -> Hiring ROI report
Open generated case study Read SEO case page Cybersecurity Consultants
Security Readiness Score
Turn basic risk inputs into a prioritized security roadmap.
Assessment Quiz -> Security scorecard
Open generated case study Read SEO case page Bookkeeping Firms
Cleanup Cost Estimator
Qualify messy-books prospects with a clean estimate range.
Price Calculator -> Cleanup quote brief
Open generated case study Read SEO case page Insurance Brokers
Coverage Gap Check
Help business owners identify likely insurance blind spots.
Assessment Quiz -> Gap summary
Open generated case study Read SEO case page Kitchen Remodelers
Dream Kitchen Planner
Capture project scope, style, budget, timeline, and must-haves.
Configurator -> Project brief
Open generated case study Read SEO case page Med Spas
Treatment Match Quiz
Match visitors to services while collecting consent-friendly preferences.
Assessment Quiz -> Treatment plan
Open generated case study Read SEO case page SaaS Companies
Workflow ROI Calculator
Convert pain points into time-saved, cost-saved, and payback estimates.
ROI Calculator -> ROI business case
Open generated case study Read SEO case page 
Ecommerce Brands
Margin Leak Finder
Identify margin pressure across shipping, ads, returns, and payment fees.
Calculator -> Profit leak report
Open generated case study Read SEO case page 
Managed IT
Tech Stack Health Check
Audit tools, security basics, email records, speed, and support gaps.
AI/API Diagnostic -> IT health report
Open generated case study Read SEO case page 
Commercial Cleaning
Facility Cleaning Quote
Scope square footage, facility type, cadence, and specialty needs.
Configurator -> Quote-ready brief
Open generated case study Read SEO case page 
Pest Control
Infestation Risk Check
Qualify property risk, urgency, and service package fit.
Assessment Quiz -> Risk and plan summary
Open generated case study Read SEO case page 
Private Schools
Enrollment Fit Quiz
Guide parents to programs and collect admissions-ready context.
Assessment Quiz -> Family fit report
Open generated case study Read SEO case page 
Financial Advisors
Retirement Gap Snapshot
Estimate retirement preparedness without presenting formal advice.
Calculator -> Gap snapshot
Open generated case study Read SEO case page 
Fractional CFOs
Finance Ops Maturity Score
Score cashflow, reporting, forecasting, and decision cadence.
Assessment Quiz -> Maturity report
Open generated case study Read SEO case page 
Fractional CTOs
Tech Debt Audit
Assess product risk, delivery drag, infrastructure, and roadmap clarity.
AI/API Diagnostic -> Tech debt report
Open generated case study Read SEO case page 
Commercial Real Estate
Lease Readiness Check
Help tenants gather must-haves, budget, and timeline before search.
Assessment Quiz -> Tenant brief
Open generated case study Read SEO case page 
Event Venues
Event Budget Builder
Qualify guest count, style, dates, and package needs.
Price Calculator -> Event estimate
Open generated case study Read SEO case page 
Photographers
Shoot Package Finder
Match buyers to portrait, wedding, brand, or event packages.
Configurator -> Package recommendation
Open generated case study Read SEO case page 
Fitness Studios
Membership Match Quiz
Guide prospects to the right program and trial offer.
Assessment Quiz -> Fit plan
Open generated case study Read SEO case page 
Pool Builders
Backyard Pool Planner
Capture budget, terrain, style, features, and timeline.
Configurator -> Project scope packet
Open generated case study Read SEO case page 
Landscapers
Outdoor Space Estimator
Turn yard goals into project phases and a budget range.
Configurator -> Landscape brief
Open generated case study Read SEO case page 
Accounting Firms
Tax Season Readiness
Score document readiness and route prospects by complexity.
Assessment Quiz -> Tax prep checklist
Open generated case study Read SEO case page 
Mortgage Brokers
Homebuying Readiness
Help buyers estimate affordability and next-step readiness.
Calculator -> Readiness report
Open generated case study Read SEO case page 
Dental Practices
Smile Goal Quiz
Route visitors to cosmetic, hygiene, emergency, or consult paths.
Assessment Quiz -> Treatment interest summary
Open generated case study Read SEO case page 
Chiropractors
Pain Pattern Quiz
Collect symptom patterns and urgency while avoiding diagnosis language.
Assessment Quiz -> Consult brief
Open generated case study Read SEO case page 
Travel Advisors
Trip Style Finder
Capture travel goals, budget, timeline, and preferences.
Configurator -> Trip planning brief
Open generated case study Read SEO case page 
Nonprofits
Donor Impact Calculator
Show donors what different gift levels make possible.
ROI Calculator -> Impact report
Open generated case study Read SEO case page 
Home Builders
Custom Home Budget Range
Qualify lot status, square footage, finishes, and timeline.
Price Calculator -> Build-readiness brief
Open generated case study Read SEO case page 
Window Installers
Window Savings Estimator
Estimate comfort and efficiency improvements by home profile.
ROI Calculator -> Savings report
Open generated case study Read SEO case page 
Staffing Agencies
Coverage Gap Planner
Estimate labor gap cost and staffing urgency.
Calculator -> Coverage plan
Open generated case study Read SEO case page 
Auto Detailers
Detail Package Finder
Route vehicle condition and goals into a service package.
Configurator -> Package match
Open generated case study Read SEO case page 
Veterinary Clinics
Pet Wellness Planner
Guide owners to preventive care bundles and appointment types.
Assessment Quiz -> Wellness summary
Open generated case study Read SEO case page 
B2B Manufacturers
Distributor Fit Check
Qualify buyers by volume, specs, timelines, and buying process.
Assessment Quiz -> Lead qualification brief
Open generated case study Read SEO case page 
AI Consultants
Automation Opportunity Scan
Map repetitive workflows to automation opportunities.
AI/API Diagnostic -> Automation roadmap
Open generated case study Read SEO case page 
Email Marketing
List Revenue Calculator
Estimate revenue upside from list growth and segmentation.
ROI Calculator -> Revenue forecast
Open generated case study Read SEO case page 
Brand Studios
Brand Clarity Score
Score positioning, message, visual system, and conversion clarity.
Assessment Quiz -> Brand scorecard
Open generated case study Read SEO case page 
Interior Designers
Room Style Finder
Capture style, room needs, investment level, and project constraints.
Configurator -> Design brief
Open generated case study Read SEO case page 
Property Managers
Maintenance Cost Scanner
Estimate avoidable maintenance spend and identify portfolio risks.
Calculator -> Cost summary
Open generated case study Read SEO case page 
CPG Packaging
Packaging Fit Finder
Route brands to packaging formats, claims, and next questions.
Assessment Quiz -> Packaging brief
Open generated case study Read SEO case page 
Compliance Consultants
Audit Readiness Check
Prioritize gaps before a formal audit.
Assessment Quiz -> Readiness report
Open generated case study Read SEO case page 
Waste Management
Waste Diversion Calculator
Estimate cost savings and diversion improvement opportunities.
ROI Calculator -> Diversion report
Open generated case study Read SEO case page 
Tutoring Centers
Student Support Match
Route families by subject, urgency, schedule, and goals.
Assessment Quiz -> Learning plan
Open generated case study Read SEO case page 
Real Estate Agents
Seller Prep Calculator
Estimate prep priorities, timeline, and listing readiness.
Calculator -> Seller action plan
Open generated case study Read SEO case page 
Car Dealers
Trade-In Readiness Tool
Collect vehicle condition, payoff, and buying timeline.
Assessment Quiz -> Trade-in brief
Open generated case study Read SEO case page 
Local Restaurants
Catering Quote Builder
Capture guest count, menu needs, date, and delivery details.
Price Calculator -> Catering estimate
Open generated case study Read SEO case page 
Brewery Events
Private Event Planner
Qualify parties, buyouts, menus, and event constraints.
Configurator -> Event packet
Open generated case study Read SEO case page 
Architects
Project Readiness Check
Determine site, budget, use case, and permitting readiness.
Assessment Quiz -> Project intake brief
Open generated case study Read SEO case page 
App Developers
MVP Scope Estimator
Convert product ideas into phases, risk, and budget range.
Price Calculator -> MVP scope summary
Open generated case study Read SEO case page 
Security Installers
Camera Coverage Planner
Map property type, coverage needs, and install complexity.
Configurator -> Security plan
Open generated case study Read SEO case page 
Water Treatment
Water Quality Quiz
Score household or facility water concerns and test readiness.
Assessment Quiz -> Water report
Open generated case study Read SEO case page 
Franchise Sales
Franchise Fit Quiz
Qualify candidates by capital, timeline, territory, and goals.
Assessment Quiz -> Candidate scorecard
Open generated case study Read SEO case page 
Coworking Spaces
Workspace Match Finder
Route prospects to desks, offices, meeting rooms, or team suites.
Configurator -> Workspace match
Open generated case study Read SEO case page 
Logistics Providers
Freight Savings Calculator
Estimate freight savings from lane, volume, and service changes.
ROI Calculator -> Freight report
Open generated case study Read SEO case page 
Law Firm Intake
Case Fit Triage
Route inquiries by practice area, urgency, and key facts.
Assessment Quiz -> Intake summary
Open generated case study Read SEO case page 
Energy Consultants
Energy Waste Scan
Score utility spend, equipment profile, and likely savings areas.
AI/API Diagnostic -> Energy audit snapshot
Open generated case study Read SEO case page 
Home Inspectors
Pre-Listing Risk Check
Help sellers identify issues before listing.
Assessment Quiz -> Inspection prep report
Open generated case study Read SEO case page 
Business Coaches
Growth Bottleneck Quiz
Reveal operational bottlenecks and best-fit coaching path.
Assessment Quiz -> Growth plan
Open generated case study Read SEO case page 
AI Phone Services
Missed Call Revenue Calculator
Estimate lost revenue from missed calls and slow response.
ROI Calculator -> Missed revenue report
Open generated case study Read SEO case page 
Email Security
DMARC Risk Scanner
Check domain authentication and spoofing exposure.
AI/API Diagnostic -> Email risk report
Open generated case study Read SEO case page 
Local SEO
Maps Visibility Audit
Score Google Business Profile, reviews, categories, and local pages.
AI/API Diagnostic -> Local SEO action plan
Open generated case study Read SEO case page 
Subscription Brands
Churn Leak Calculator
Estimate churn impact and retention upside.
ROI Calculator -> Retention report
Open generated case study Read SEO case page 
Training Companies
Skill Gap Assessment
Score team readiness and recommend training modules.
Assessment Quiz -> Training plan
Open generated case study Read SEO case page 
Construction Firms
Virtual Estimate Request
Collect photos, video, measurements, and project goals.
Configurator -> Estimate packet
Open generated case study Read SEO case page 
Merchant Services
Statement Savings Review
Estimate possible processing savings and request statement review.
ROI Calculator -> Savings estimate
Open generated case study Read SEO case page 
AI Agencies
AI Use Case Prioritizer
Rank automation ideas by value, feasibility, and risk.
Assessment Quiz -> AI roadmap
Open generated case study Read SEO case page 
Consultants
Consultation Prep Builder
Collect context and package it into a useful first-call brief.
Configurator -> Prep report
Open generated case study Read SEO case page Pricing model
Budget starts, serious builds scale.
The lightweight products are entry points. The fully branded systems with AI analysis, API calls, custom PDFs, inbox delivery, and CRM routing are scoped like real software builds, usually starting around $5,000.
Advanced tools are quoted around logic depth, data sources, AI cost per lead, PDF/report design, integrations, and testing.
- Starter PDF lead gate$750+
- Quiz or assessment$1,250+
- Calculator or ROI model$1,750+
- Configurator or estimate request$2,500+
- AI/API diagnostic with live data$3,500+
- Full lead magnet system$5,000+
- Hosting, monitoring, and optimization$79/mo+
Pick the lead promise
We choose the output your market would actually want: savings, score, plan, quote, or audit.
Build the first version
We write, design, wire logic, connect forms, and create the first result/report experience.
Ship and optimize
The $79+ plan covers hosting, checks, edits, and light conversion improvements. AI/API usage is budgeted separately.
FAQ
Built like a product, sold like a service.
Swell Pitch is meant to be fast, narrow, and useful. We can always add deeper automation after a simple tool proves it can attract better leads.
Yes. We can embed it into an existing page or host it as a standalone campaign page.
Yes. AI is best for summarizing inputs, drafting custom recommendations, and turning API data into readable reports.
The lead can receive a result while your team gets the details, score, CRM note, and follow-up angle.
Very. A narrow promise like “payment savings estimate” usually beats a generic “free consultation.”
No. Many great tools start with smart questions and simple math. APIs help when live data makes the result more valuable.
Start with the buyer’s most expensive question: price, savings, risk, fit, timeline, or return on investment.
Next move
Start with one tool people already wish existed.
The fastest launch is a real calculator or assessment for one niche, backed by a gallery of believable examples. From there, Swell Pitch becomes a repeatable product menu instead of a vague custom dev pitch.
