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Swell Pitch lead magnet studio
Clicks in. Leads out. Reports that sell.

Build the thingthey wantto fill out.

SwellPitch creates high-converting lead magnets that diagnose, estimate, audit, score, and sell so prospects raise their hand.

$590 startsflat menu builds
$5k+ systemsAI reports and PDFs
Conversion-firstBuilt to turn curiosity into qualified leads.
72+ click-startsProven hooks across industries and tools.
Yours, not a templateCustom-built for your brand, voice, and offer.
Launch fastMost live in 3-5 business days.
Why it works
A better first yes than “contact us.”

People will trade their email for something useful: a price range, savings estimate, score, audit, plan, or report. Swell Pitch packages that exchange into a small product your sales team can actually use.

01
Specific output

The visitor gets a tangible result instead of a vague promise to follow up.

02
Cleaner qualification

Inputs reveal budget, urgency, fit, blockers, and the right offer path.

03
Sales-ready context

Each submission can create a lead brief, PDF, CRM note, email, and next-step CTA.

Budget builds
Start small, or build the full mousetrap.

Simple lead gates and calculators can launch quickly. The fully designed AI/API lead magnet systems in the gallery are larger custom builds with strategy, branded UI, dynamic logic, report design, email delivery, and sales handoff.

$590
PDF Lead Gate

A polished checklist, guide, or report gate with delivery automation.

$1,190
Quiz / Assessment

A scored result that segments the buyer and starts the sales path.

$1,190+
Calculator

A clear estimate, savings, ROI, or comparison model with assumptions shown.

$1,890
Configurator

Multi-step package, quote, scope, or estimate builder for complex offers.

$2,400+
AI/API Diagnostic

Live data calls, AI analysis, scoring, and a report experience.

$5,000+
Full Lead Magnet System

The fully branded mousetrap: strategy, UI, logic, outputs, PDF, email, and handoff.

After launch
$99/ month
Host & Watch

We keep the tool live, the leads flowing, and the handoff working.

Host & Improve · $199/month Adds a monthly optimization pass.
  • Hosting or embed maintenance
  • Form submission storage
  • Email and CRM/webhook checks
  • Basic analytics and uptime checks
  • Monthly optimization pass on Host & Improve
  • AI/API usage budget tracked separately
Let us find your funnel
Free three-minute pitch

See the funnel your website should be selling.

Start here. We read your site first, then ask only the questions needed to turn its strongest buying signal into a lead magnet.

No credit card. Your result includes the concept, mockup, evidence, and flat build price.
  1. 01Read the siteWe pull the offer, proof, audience, and language already earning trust.
  2. 02Find the expensive questionWe isolate the price, risk, fit, savings, or planning question buyers need answered.
  3. 03Pitch the first clickYou get a named lead-magnet concept, branded mockup, walkthrough, and flat price.
Business Law
Legal Readiness Check

Help founders spot contract, IP, HR, and compliance questions before counsel.

Assessment Quiz -> Readiness score report
See the full example
Payment Processing
Savings Finder

Find hidden fees and estimate monthly savings from merchant statements.

ROI Calculator -> Estimated savings report
See the full example
Insurance Brokers
Coverage Gap Check

Help business owners identify likely insurance blind spots.

Assessment Quiz -> Gap summary
See the full example
Veterinary Clinics
Pet Wellness Planner

Guide owners to preventive care bundles and appointment types.

Assessment Quiz -> Wellness summary
See the full example
Event Venues
Event Budget Builder

Qualify guest count, style, dates, and package needs.

Price Calculator -> Event estimate
See the full example
Industrial Dust Control
Dust Risk Scanner

Score cleanup, downtime, and compliance risk before a facility consult.

Risk Assessment -> Risk summary + sales brief
See the full example
Ecommerce Brands
Margin Leak Finder

Identify margin pressure across shipping, ads, returns, and payment fees.

Calculator -> Profit leak report
See the full example
Marketing Agencies
Website Growth Audit

Scan website quality, tech stack, speed, SEO, and conversion gaps.

AI/API Diagnostic -> Growth audit PDF
See the full example
Roofing Contractors
Instant Roof Estimate

Capture project details and produce a first-pass roof replacement range.

Configurator -> Estimate request packet
See the full example
Med Spas
Treatment Match Quiz

Match visitors to services while collecting consent-friendly preferences.

Assessment Quiz -> Treatment plan
See the full example
Franchise Sales
Franchise Fit Quiz

Qualify candidates by capital, timeline, territory, and goals.

Assessment Quiz -> Candidate scorecard
See the full example
Staffing Agencies
Coverage Gap Planner

Estimate labor gap cost and staffing urgency.

Calculator -> Coverage plan
See the full example
Commercial Cleaning
Facility Cleaning Quote

Scope square footage, facility type, cadence, and specialty needs.

Configurator -> Quote-ready brief
See the full example
Photographers
Shoot Package Finder

Match buyers to portrait, wedding, brand, or event packages.

Configurator -> Package recommendation
See the full example
SaaS Companies
Workflow ROI Calculator

Convert pain points into time-saved, cost-saved, and payback estimates.

ROI Calculator -> ROI business case
See the full example
HVAC Companies
Comfort Savings Calculator

Estimate energy savings and identify replacement-ready homeowners.

ROI Calculator -> Savings estimate
See the full example
Accounting Firms
Tax Season Readiness

Score document readiness and route prospects by complexity.

Assessment Quiz -> Tax prep checklist
See the full example
B2B Manufacturers
Distributor Fit Check

Qualify buyers by volume, specs, timelines, and buying process.

Assessment Quiz -> Lead qualification brief
See the full example
Financial Advisors
Retirement Gap Snapshot

Estimate retirement preparedness without presenting formal advice.

Calculator -> Gap snapshot
See the full example
Travel Advisors
Trip Style Finder

Capture travel goals, budget, timeline, and preferences.

Configurator -> Trip planning brief
See the full example
Managed IT
Tech Stack Health Check

Audit tools, security basics, email records, speed, and support gaps.

AI/API Diagnostic -> IT health report
See the full example
Solar Installers
Solar Payback Tool

Estimate monthly bill offset, payback range, and financing fit.

ROI Calculator -> Payback report
See the full example
Chiropractors
Pain Pattern Quiz

Collect symptom patterns and urgency while avoiding diagnosis language.

Assessment Quiz -> Consult brief
See the full example
Home Inspectors
Pre-Listing Risk Check

Help sellers identify issues before listing.

Assessment Quiz -> Inspection prep report
See the full example
Pool Builders
Backyard Pool Planner

Capture budget, terrain, style, features, and timeline.

Configurator -> Project scope packet
See the full example
Nonprofits
Donor Impact Calculator

Show donors what different gift levels make possible.

ROI Calculator -> Impact report
See the full example
Fractional CFOs
Finance Ops Maturity Score

Score cashflow, reporting, forecasting, and decision cadence.

Assessment Quiz -> Maturity report
See the full example
Recruiting Firms
Bad-Hire Cost Calculator

Show the financial impact of vacant roles and slow hiring.

ROI Calculator -> Hiring ROI report
See the full example
Auto Detailers
Detail Package Finder

Route vehicle condition and goals into a service package.

Configurator -> Package match
See the full example
Subscription Brands
Churn Leak Calculator

Estimate churn impact and retention upside.

ROI Calculator -> Retention report
See the full example
Dental Practices
Smile Goal Quiz

Route visitors to cosmetic, hygiene, emergency, or consult paths.

Assessment Quiz -> Treatment interest summary
See the full example
AI Consultants
Automation Opportunity Scan

Map repetitive workflows to automation opportunities.

AI/API Diagnostic -> Automation roadmap
See the full example
Commercial Real Estate
Lease Readiness Check

Help tenants gather must-haves, budget, and timeline before search.

Assessment Quiz -> Tenant brief
See the full example
Cybersecurity Consultants
Security Readiness Score

Turn basic risk inputs into a prioritized security roadmap.

Assessment Quiz -> Security scorecard
See the full example
Email Marketing
List Revenue Calculator

Estimate revenue upside from list growth and segmentation.

ROI Calculator -> Revenue forecast
See the full example
Window Installers
Window Savings Estimator

Estimate comfort and efficiency improvements by home profile.

ROI Calculator -> Savings report
See the full example
Interior Designers
Room Style Finder

Capture style, room needs, investment level, and project constraints.

Configurator -> Design brief
See the full example
Fitness Studios
Membership Match Quiz

Guide prospects to the right program and trial offer.

Assessment Quiz -> Fit plan
See the full example
Bookkeeping Firms
Cleanup Cost Estimator

Qualify messy-books prospects with a clean estimate range.

Price Calculator -> Cleanup quote brief
See the full example
Tutoring Centers
Student Support Match

Route families by subject, urgency, schedule, and goals.

Assessment Quiz -> Learning plan
See the full example
Coworking Spaces
Workspace Match Finder

Route prospects to desks, offices, meeting rooms, or team suites.

Configurator -> Workspace match
See the full example
Landscapers
Outdoor Space Estimator

Turn yard goals into project phases and a budget range.

Configurator -> Landscape brief
See the full example
Kitchen Remodelers
Dream Kitchen Planner

Capture project scope, style, budget, timeline, and must-haves.

Configurator -> Project brief
See the full example
Local Restaurants
Catering Quote Builder

Capture guest count, menu needs, date, and delivery details.

Price Calculator -> Catering estimate
See the full example
Email Security
DMARC Risk Scanner

Check domain authentication and spoofing exposure.

AI/API Diagnostic -> Email risk report
See the full example
Mortgage Brokers
Homebuying Readiness

Help buyers estimate affordability and next-step readiness.

Calculator -> Readiness report
See the full example
Pest Control
Infestation Risk Check

Qualify property risk, urgency, and service package fit.

Assessment Quiz -> Risk and plan summary
See the full example
Brewery Events
Private Event Planner

Qualify parties, buyouts, menus, and event constraints.

Configurator -> Event packet
See the full example
Home Builders
Custom Home Budget Range

Qualify lot status, square footage, finishes, and timeline.

Price Calculator -> Build-readiness brief
See the full example
Private Schools
Enrollment Fit Quiz

Guide parents to programs and collect admissions-ready context.

Assessment Quiz -> Family fit report
See the full example
Security Installers
Camera Coverage Planner

Map property type, coverage needs, and install complexity.

Configurator -> Security plan
See the full example
Brand Studios
Brand Clarity Score

Score positioning, message, visual system, and conversion clarity.

Assessment Quiz -> Brand scorecard
See the full example
Fractional CTOs
Tech Debt Audit

Assess product risk, delivery drag, infrastructure, and roadmap clarity.

AI/API Diagnostic -> Tech debt report
See the full example
Water Treatment
Water Quality Quiz

Score household or facility water concerns and test readiness.

Assessment Quiz -> Water report
See the full example
Property Managers
Maintenance Cost Scanner

Estimate avoidable maintenance spend and identify portfolio risks.

Calculator -> Cost summary
See the full example
Training Companies
Skill Gap Assessment

Score team readiness and recommend training modules.

Assessment Quiz -> Training plan
See the full example
Logistics Providers
Freight Savings Calculator

Estimate freight savings from lane, volume, and service changes.

ROI Calculator -> Freight report
See the full example
CPG Packaging
Packaging Fit Finder

Route brands to packaging formats, claims, and next questions.

Assessment Quiz -> Packaging brief
See the full example
Law Firm Intake
Case Fit Triage

Route inquiries by practice area, urgency, and key facts.

Assessment Quiz -> Intake summary
See the full example
Compliance Consultants
Audit Readiness Check

Prioritize gaps before a formal audit.

Assessment Quiz -> Readiness report
See the full example
AI Phone Services
Missed Call Revenue Calculator

Estimate lost revenue from missed calls and slow response.

ROI Calculator -> Missed revenue report
See the full example
Waste Management
Waste Diversion Calculator

Estimate cost savings and diversion improvement opportunities.

ROI Calculator -> Diversion report
See the full example
Local SEO
Maps Visibility Audit

Score Google Business Profile, reviews, categories, and local pages.

AI/API Diagnostic -> Local SEO action plan
See the full example
Real Estate Agents
Seller Prep Calculator

Estimate prep priorities, timeline, and listing readiness.

Calculator -> Seller action plan
See the full example
Car Dealers
Trade-In Readiness Tool

Collect vehicle condition, payoff, and buying timeline.

Assessment Quiz -> Trade-in brief
See the full example
Architects
Project Readiness Check

Determine site, budget, use case, and permitting readiness.

Assessment Quiz -> Project intake brief
See the full example
App Developers
MVP Scope Estimator

Convert product ideas into phases, risk, and budget range.

Price Calculator -> MVP scope summary
See the full example
Energy Consultants
Energy Waste Scan

Score utility spend, equipment profile, and likely savings areas.

AI/API Diagnostic -> Energy audit snapshot
See the full example
Business Coaches
Growth Bottleneck Quiz

Reveal operational bottlenecks and best-fit coaching path.

Assessment Quiz -> Growth plan
See the full example
Construction Firms
Virtual Estimate Request

Collect photos, video, measurements, and project goals.

Configurator -> Estimate packet
See the full example
Merchant Services
Statement Savings Review

Estimate possible processing savings and request statement review.

ROI Calculator -> Savings estimate
See the full example
AI Agencies
AI Use Case Prioritizer

Rank automation ideas by value, feasibility, and risk.

Assessment Quiz -> AI roadmap
See the full example
Consultants
Consultation Prep Builder

Collect context and package it into a useful first-call brief.

Configurator -> Prep report
See the full example
Pricing model
Budget starts, serious builds scale.

The lightweight products are entry points. The fully branded systems with AI analysis, API calls, custom PDFs, inbox delivery, and CRM routing are scoped like real software builds, usually starting around $5,000.

Menu builds start at $590

Fixed price, fixed timeline. Bigger systems are quoted around logic depth, data sources, AI cost per lead, PDF/report design, integrations, and testing.

  • Gated PDF lead magnet$590
  • Mini-course$890
  • Interactive whitepaper$990
  • Quiz or assessment$1,190
  • Price calculator$1,190
  • ROI or comparison calculator$1,490
  • Configurator or estimate request$1,890
  • AI/API diagnostic with live data$2,400-$3,900
  • Full lead magnet system$5,000+
  • Host & Watch: hosting, leads, uptime$99/mo
  • Host & Improve: adds monthly optimization$199/mo
1
Pick the lead promise

We choose the output your market would actually want: savings, score, plan, quote, or audit.

2
Build the first version

We write, design, wire logic, connect forms, and create the first result/report experience.

3
Ship and optimize

Host & Watch at $99/mo covers hosting, lead storage, and uptime. Host & Improve at $199/mo adds a monthly optimization pass. AI/API usage is budgeted separately.

FAQ
Built like a product, sold like a service.

Swell Pitch is meant to be fast, narrow, and useful. We can always add deeper automation after a simple tool proves it can attract better leads.

Can it live on my site?

Yes. We can embed it into an existing page or host it as a standalone campaign page.

Can it use AI?

Yes. AI is best for summarizing inputs, drafting custom recommendations, and turning API data into readable reports.

What happens after submission?

The lead can receive a result while your team gets the details, score, CRM note, and follow-up angle.

How niche should it be?

Very. A narrow promise like “payment savings estimate” usually beats a generic “free consultation.”

Do we need APIs?

No. Many great tools start with smart questions and simple math. APIs help when live data makes the result more valuable.

What do we launch first?

Start with the buyer’s most expensive question: price, savings, risk, fit, timeline, or return on investment.

Your next move
Start with the funnel already hiding in your site.

Funnel Finder reads your pages and shows you the one tool worth building first. Get the concept, mockup, and flat price in about three minutes.

Talk through the pitch
Bring the idea. Leave with the next move.

Book a focused 30-minute Swell Pitch call to review your Funnel Finder pitch, the tool we recommend, and the fastest path to launch.